Market-Based Management: Strategies for Growing Customer Value and Profitability - ebookstored.com
<b></b> This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management-with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. <br /> <b>MARKET: </b> For anyone interested in strategic marketing.
0コメント